Meet Rosie's Market
Rosie’s Market, run by West Milford local, Hana Sabol, was named to represent an older time when products were made naturally, with real ingredients.
“When I started the business then I knew it was important for me to be 100% truly natural,” Hana said. “Not natural with fragrances, not natural with synthetic add-ins.”
Hana chose the name “Rosie” to accompany her market’s fifties-style logo as a nod to her grandmother.
Although Hana began selling all-natural soaps and candles eight years ago, the business was rebranded as “Rosie’s Market” in 2020 to represent a more diversified product list. In addition to her signature soaps and soy candles, Hana now sells other self-care products, as well as sage, crystals and sustainably sourced, therapeutic-grade essential oils and roll-ons.
The importance of all-natural quality
What Hana finds most important in her business is leaving out all of the unnecessary or non-natural ingredients from skincare. What’s left is skin care (and candles) in their purest, cleanest form.
“My focus is making sure the product is quality, that it’s coming from the best place possible, that I’m keeping it at the best price possible,” Hana said.
Hana takes care when sourcing the essential oils that fragrance her soaps and candles. She believes it is important to trust her distributor, and only uses 100% therapeutic grade, steam-distilled essential oils from a company she trusts. Despite the wide-spread inflation of prices, she’s doing her best to continue to remain affordable, because she believes everyone should be able to access naturally-made products. Although the labels may not say so, she sources organic ingredients whenever possible. If you have a question about what’s in one of her items, simply ask!
Soap is her signature item, and how she began the business eight years ago. This wasn’t an instance of “trying a recipe online, then selling it,” she said. Hana conducted plenty of independent research, then tested and refined her recipe even before she began selling. She knew she had the right recipe when the soap had great lather, all the cleansing properties one wants in a bar of soap, and was long-lasting.
Hana’s soaps are made with coconut oil, rather than traditional palm oil. That’s because through her research, she realized that although palm oil is renowned for its lathering properties, it is highly processed, and not environmentally sustainable. That doesn’t mean her soaps don’t have great lather, though. Hana continued working at her recipe until she got the great lather people love about soap without environmentally difficult or overly-processed or synthetic ingredients.
As with her soaps, Hana’s candles have no dyes or artificial fragrances. The slow-and-clean burning candles are made simply from 100% soy, fragranced with pure essential oils, providing a slow-burning, low-soot candle.
“I spent time trying to perfect a product I can stand behind and be proud of,” she said. “But there’s always room for improvement.”
Signature scents and customer feedback
Many of her aromatherapy products, like her soaps, come in her pre-blended signature scents. Lemongrass and lavender was her first signature scent and she said it’s still incredibly popular eight years later. However, rose and rose geranium is a newer blend that is rapidly rising to (perhaps?) take its place in popularity. She’s also created blends and products based on customer feedback.
“I always try to listen to what customers are asking for and incorporate the items my customers are asking of me.”
Find Hana each week at the West Milford Farmers Market. She also sells items via her website www.rosiesnaturalmarket.com. Orders over $50 ship for free, or she also offers free pick up in West Milford, or free delivery within town.
