Vendor Spotlight: Plentifull Kitchen

Plentifull Kitchen’s owner, Rosie Sanchez, had been baking for about 20 years. Then she had kids, and moved to Sussex County about three years ago where she became involved in the PTA. Soon after, she began baking for school activities and her community. The response was incredible, and so Rosie decided to rent space in a commercial kitchen and start a small catering business with a focus on empanadas. Things took off and by the end of 2019 she was official. 

Thriving through the lockdown

In the thick of the pandemic and lockdowns, Rosie used her Facebook page to share recipes and other helpful information, such as where to get masks. This content grew rapidly, and so did her following. When things opened up again, she found herself face-to-face with a wedding that had been scheduled for some time. They decided that the best and safest way to do the dessert table was to put the desserts in jars. She had spent her time in lockdown perfecting the dessert-jar recipe for the wedding, and the rest was history. 

From there, Plentifull Kitchen started attending markets. First Vernon, then Lafayette, and now West Milford. The markets eventually led to wholesale production. She believes in supporting local business, and would let people know that by purchasing her products in local venues, customers are supporting two local businesses at once.  

As Plentiful in support as taste

Plentifull Kitchen is plentiful in giving back. Rosie uses the business to support school and other fundraising efforts through cheesecake sales. But more than that, she supports her community by employing those who are in most need of work: single moms who might otherwise consider themselves unemployable. She offers her working moms flexibility, particularly through Covid lockdowns and beyond, and has flexible scheduling to accommodate their families’ needs. 

“Plentifull Kitchen is always going to be a place where they can come and start all over until their thing happens… the kid goes back to school, or they get their footing. They come out of here with all these managing skills, farmers market experience, and more.”

In 2021, Rosie won the Womenpreneur Award, and was later invited by Facebook to represent local businesses in Northern New Jersey and Sussex County for the Meta platform. She was recently flown by Meta to speak in D.C. about moms in business, and how to protect small businesses better with similar protections enjoyed by bigger businesses. 

Rosie works as hard with greater small business and employment issues as she invests into keeping her business growing. Getting women back to work during the pandemic was Rosie’s primary concern of note. The Facebook supporting role came afterward, and has been a springboard to discuss these employment concerns with a larger and more powerful audience. 

Plentifull Kitchen at Market

Plentifull Kitchen’s cheesecake-in-a-jar is a fan favorite at market. The six-and-a-half ounce jars are ready to go, all you need is a spoon. Although they have over sixty different flavors of cheesecake, expect to see only their best sellers each week—six to seven different rotating flavors. Almost always in stock is their peanut butter cheesecake jar, key lime pie, Boston Cream, and plain. Keep an eye out for cake jars with flavors such as tres leches and flan. Rosie also makes quiches: chorizo, philly cheesesteak, vegetarian and Mexican being some of their best sellers.

You can also enjoy Rosie’s creations at The Tracks Deli in Vernon, Lorenzos in Sussex, Jersey Girl Operation Market Garden in Lake Hopatcong, Sandyston Bagel, and her cheesecakes are featured at the Sit and Chat diner.  Visit them online at www.plentifullkitchenllc.com.